Ideas Worth Spreading – Part 3

Underneath a great product is great design and the TED shows are packed full of great ideas that have been engineered and painstakingly retested by incredible designers. Through the process of sculpting the foundations of a project many find internal narratives that speak to us as a whole and rediscover ideas we may have lost along the way or that we simply aren’t aware of. Great design is the architecture that governs both the usability and popularity of everything from digital apps to hospitals, all of which are covered in TED talks by a plethora of scientists, graphic designers, artists and more.

Jinsop Lee’s 10 minutes on stage open up a new set of design ideas as he prompts people to design with not one but all senses in mind. As he displays the graphs that support his research which show trends in satisfaction from different experiences, he questions why we seem to forget to make products for more than just our native sense. Spawning from a competition he did earlier in life, Jinsop was inspired by his friends’ clock that let out a different scent each hour, thus letting us tell the time in a way we never have done before. In his eye opening talk, he quickly gives designers a chance to make divergent decisions and in the long run bring us all more thoroughly engaging experiences in the future.

Ingrid Fetell Lee invites us to explore where our happiness comes from as she talks us through why it may be that we find certain objects so appealing and others not so much. When we look at rainbows, bubbles and polka dot prints why is it that we find delight in these objects over things like cupboards and zigzags? In her 14-minute talk she lays out a few facts that she has uncovered along her investigation into where joy hides. One of which is that round objects make us feel happier because straight lines and things that have exaggerated corners actually make us wary subconsciously, as our brains are afraid we may get cut. This and many other hidden mental traits make her talk not only useful for future designers but for anyone who wants to make their household a more visually appealing environment.

In a series of groundbreaking TED talks surgeon Anthony Atala shows the amazing developments happening right now in his lab. With the goal of revolutionizing the area of organ replacement, Atala and his team are finding new ways to avoid transplants altogether and instead are creating human organs synthetically. With footage from his work that shows equipment seemingly of science fiction, viewers can look upon the future of the human body. By using living cells as the ‘ink’ he can use 3D printing techniques to recreate working kidneys, bladders and more.

This combination of technologies and the dynamic use of newly available products is exactly what the forerunners exhibiting at TED are all about. Not only does this tool of hundreds of videos act like an all access pass to unique lectures but it brings new ideas to new minds seeking answers to their problems. The viewers of TED talks will hopefully go on to create a generation of forward thinkers who openly share their work in Technology, Entertainment, Design and far beyond.

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